Achieve cosmetic packaging product differentiation and diversification

It is the key to finding the right direction for cosmetic packaging, to achieve product differentiation and diversification.
It is the key to find the right direction for cosmetic packaging. Enterprises should continue to give energy research market demand, deep development, focus on improving the development quality of functional packaging materials, and have a certain technical content to meet the new round of global green economy. Cosmetic packaging is simple, from the packaging of the previous passive protection products to the packaging brand market, to achieve automation. In China's cosmetics packaging industry, from large to small, the development of cosmetic packaging began in China 20 years ago. The scale of enterprises has shown a clear upward trend. At present, the cosmetics packaging production line imported from mainland China is about 400, and the domestic high-speed cosmetics packaging production line is nearly 1000. The manufacturing level of the production line is close to or reaches the level of developed countries.

  At the same time, world-class printing companies are absolutely holding, new wholly-owned manufacturing companies, holding companies and mergers and acquisitions of China's dominant enterprises to accelerate China's development. The most potential in the cosmetic packaging market naturally attracts the entry of foreign capital, which is both an opportunity and a challenge for our cosmetic packaging and printing companies. More emphasis on energy conservation, energy, emission reduction, safety; the new business philosophy for cosmetic packaging companies to gradually standardize, focus on quality, efficiency, and assume more social responsibility in the cosmetics packaging industry. Cosmetic packaging flexible packaging should consider the three elements of packaging safety, convenient and beautiful. And favorable promotion. After 20 years of development, China's cosmetics packaging industry has made great progress, especially in the appearance of cosmetic packaging to reach the world's advanced level.

  The cosmetic packaging industry is also facing other challenges and a series of difficulties, especially when packaging printing and cosmetic packaging are rising, you no longer need labels as an extra decoration, but this does not prove that the market is still high value from the cachectic label market. High-margin businesses, such as "smart packaging," and with a certain amount of time and temperature control, can display products with "indicators", as well as anti-counterfeit labels, real-time tracking and tracking of cargo labels and anti-open labels, etc. The application of the cosmetic packaging market continues to expand. However, the safety of cosmetic packaging still has some problems in the industry, and companies need to continue to work hard. With the changes in the cosmetics packaging enterprises demanded by the Chinese market, the product structure and the interests of the resources are adjusted in time to realize the differentiation and diversification of products.

Comments

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